I am a strong creative leader with an entrepreneurial background. I successfully lead creative teams of art directors, photographers and production artists to winning results for clients. I excel at developing and maintaining productive and positive client relationships while nurturing organic growth opportunities within those relationships. I am highly motivated and work in a diligent and strategic manner to satisfy the needs of all interested parties, from client to employer.
As AVP of Creative, I oversaw and directed brand and seasonal creative concepting and execution
for direct mail packaging and in-store signing.
I art directed editorial on-fig and still life photography for both print and e-com. I managed and was the decision maker for the marketing creative budget.
I have experience directing creative teams in seasonal campaign development through to production and application of concepts across a variety of media applications.
I launched and oversaw creative direction as well as day-to-day operations of The Tercet Group, a marketing and design firm for 8 years.
I enjoy brainstorming to provide creative solutions to problems, driving the creative process from concept through execution.
As a team leader, I empower junior staff to take on more responsibility in order to increase speed to project milestones, while growing the skill set of the next generation and building on profitability.